Cultural IP Strategy
Draw on ceramics, living heritage, local culture and brand stories to develop characters, visual identities and enduring story worlds.
CIDIANCeramic Heritage & Arts EducationLiving heritage. A new generation.ROOTED IN CRAFT · INSPIRED BY TOMORROW

CONTENT UNIVERSE
COMMERCIAL IP & CULTURAL CREATIVE
CIDIAN develops cultural themes, characters and story worlds into art toys, creative products, collaborations and animated content.

THREE BUSINESS TRACKS
Work with us in one area, or combine content, products and experiences around a shared cultural IP.
Draw on ceramics, living heritage, local culture and brand stories to develop characters, visual identities and enduring story worlds.
Turn characters, objects and patterns into art toys, decorative pieces, gifts, installations and themed products.
Use short stories, storyboards, character performance and motion design to create ongoing narrative series.

CIDIAN
FROM CULTURE TO BUSINESS
Our IP work begins with culture. A clear purpose and character logic guide visual design, storytelling, products and communication.
We work with brands, cultural tourism projects, institutions, content platforms and schools. Scope, intellectual property and licensing are defined in the agreed project plan and contract.
CAPABILITY PATH
Choose the right starting point and level of delivery, with a clear and practical project scope.
Identify authentic sources, core values and visual ideas for interpretation.
Define audiences, character relationships, visual identity and story worlds.
Develop stories, storyboards, visual assets and serial content.
Plan applications for art toys, creative products, spaces and brand collaborations.
Build brand assets through content updates, events and partnerships.
Make culture visible.
Keep the stories growing.